Clik here to view.
THE MONTHLY REVIEW (JULY 2012)
Starting this month, Flamingo Tokyo’s “The Monthly Review” will examine a number of exciting and inspiring pieces of advertising: their themes and how they relate to our market… ——————- With mid-summer...
View ArticleClik here to view.
Running: from Tokyo to London
I’ve been jogging in London for about seven years. In this time, I’ve noticed a steady increase in the number of other runners in the city’s parks and on its streets. Recently running has become quite...
View ArticleBeing Half in Japan
Last summer, I had the pleasure of helping out with the Hafu Film, a documentary being produced about the mixed-Japanese experience in Japan. (“Hafu,” the Japanese pronunciation of the English word...
View ArticleClik here to view.
THE MONTHLY REVIEW (AUGUST 2012)
In the midst of Olympic season, Japanese ads are fully decorated with the Olympic mood. While the majority of TVCs focus on monotonous cheering for the Japan team, one particular ad has really...
View ArticleObsession: depth in a world obsessed with breadth; loyalty in a world...
I have enjoyed engaging with the value of Obsession. I have found it thought provoking on a number of levels: culturally, personally and professionally. Culturally In a world of multiple screens, the...
View ArticleClik here to view.
Clik here to view.
Flamingo Bonenkai (end-of-year party)
After a great year, we at Flamingo Tokyo thought it was time to host a little soiree to celebrate. We transformed a empty concrete gallery space by the canal in Naka-Meguro, into a small exhibition of...
View ArticleClik here to view.
In the Realm of the Senses
I was recently lucky enough to spend a month or so in Japan, visiting family and friends over New Year, and then working with the team at Flamingo Tokyo for a few weeks in January. One of the sadder...
View ArticleClik here to view.
“Is Japan Cool?” ..not if it has to ask
Head over to www.ana-cooljapan.com and you’ll find Japanese national airline ANA’s latest bid to boost overseas interest in travel to the country: part 3 of a campaign that showcases unique aspects of...
View ArticleClik here to view.
Sōsēji and Zawākurauto – Exploring what Germany means to Japan
When walking through the aisles of any drug store in Japan, you are bombarded with all sorts of images of France – the country that for many Japanese epitomizes what it means to be beautiful and even...
View ArticleMyth of the Brand in Asia
As organisations accept that growth is done (for the time being at least) in the West, they turn to Asia and look to deploy their brands to deliver. How well do Western marketing reflexes equip them to...
View ArticleFlamingo + Wolff Olins at Advertising Week
Join Flamingo + Wolff Olins for a first peek at our Game Changers report on September 23rd during Advertising Week in NYC. As we’re all finding out, consumers no longer simply consume. They’re active,...
View ArticleClik here to view.
Flamingo X Wolff Olins present Game Changers: The New Mainstream Consumer
フラミンゴXウルフ・オリンズが見つけたゲーム・チェンジャー：新たなメインストリームの消費者 This year we partnered with global consultancy Wolff Olins to look at the consumer behaviours that are moving from the fringe to the mainstream – and...
View ArticleA fresh startpoint for innovation: Leaving behind the ‘Deep Dive’
We need a new metaphor. We need a new language. We need a new approach. How many innovation journeys commence with a ‘deep dive’? A deep dive into the brand history; a deep dive into the ‘consumer’...
View ArticleClik here to view.
Tokyo, the NOW city
London, Paris, New York. Cities that represent the journey of the big city: a foundation of old buildings and weathered systems punctuated by markers of modernity: new buildings, foreign cuisine,...
View ArticleFatherhood in Japan
Recently, I’ve been thinking a lot about fatherhood. It might sound bit strange for a 23-year old female to be saying that, especially in a country like Japan, where negative population growth has been...
View ArticleFlamingo Tokyo in Campaign Asia
A piece by Chris Francis, Managing Director of Flamingo Tokyo, appears today on the Campaign Asia website. Employing the ideas in Daniel Kahneman’s seminal work Thinking, Fast and Slow, the article...
View ArticleClik here to view.
Tokyo to Hammersmith: an interview with movie producer Yoichiro Onishi
東京からハマスミスへ：映画プロデューサー尾西・要一郎さんとのインタビュー I recently had the pleasure of spending an hour talking with Yoichiro Onishi: acclaimed Japanese film producer, responsible for a slew of cult hits including much...
View ArticleClik here to view.
Whatever is, is Good // 天に過ち無し
Semiotics is a practice in which rather than talking to consumers, we analyse things created by a culture. This might include TVCs, packaging, copy, or even cinema, fashion or social practices. In...
View ArticleClik here to view.
What’s the Occasion?
In Japan, fashion and occasion are interwoven. By fashion, I mean the clothes and accessories people wear and the way people dress up. In most countries, people dress differently for different...
View Article
